It is an age-old question: what is an effective content marketing strategy for a business? Content marketing is defined as “the use of multiple channels to deliver the right content to the right audience, at the right time, and in the right way.” Everything depends on these three things, but there are many other things that also impact content marketing strategy. Content marketing is often done as a part of a paid advertisement, or as part of social media advertising. And also making a Wikipedia page with help of professional Wikipedia writers, for a larger audience.